From looking at Miller's tips for non-profit tweeting, I think they relate very well to the idea of social capital. Who can argue with the benefits that result when people are being genuine, generous, and grateful whether in person or online?
What comes to mind for me is the idea of "goodwill." Social capital is built on creating a trust with communities of people and using tweets can do just that by helping to create a bond among people with similar interests, and to create a bridge with diverse people who may not be aware of the organization's mission. Creating tweets and interacting with others help them and you stay relevant, enthusiastic, and a way include links to other important resources that enhance your mission.
Loraine
Great comments about "goodwill". This is so important and I think we tend to forget this.
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